Ted Sarandos Unfollows Meghan Markle Amid Netflix Brand Split
In a notable social media development, Ted Sarandos, co-CEO of Netflix, has unfollowed Meghan Markle and her lifestyle brand, As Ever, on Instagram. This change comes on the heels of Netflix’s recent decision to discontinue its association with the brand, which experienced its launch as American Riviera Orchard prior to rebranding.
Sarandos was among the first high-profile figures to support Markle when she re-emerged on social media in early 2025, initially adding her lifestyle account to his curated list of 450 follows. However, reports indicate that both Sarandos and Netflix’s Chief Content Officer, Bela Bajaria, severed ties nearly a month ago.
While past comments from Sarandos suggested admiration for Markle—he referred to her as “the rock star” as recently as spring 2022—recent claims have emerged suggesting discontent between Netflix’s leadership and the Sussexes. Sources allege that Sarandos expressed frustration, with speculation arising that he would only engage in discussions with Markle if her legal representative was present. Both Netflix and a lawyer representing the Duke and Duchess have firmly dismissed these allegations.
Despite Ted Sarandos’s unfollowing, his wife, Nicole Avant, continues to maintain her follow of Markle, indicating that their friendship remains intact. A source close to her stated, “Nicole and Meghan are still friends.”
Alison Boshoff from the Daily Mail recently characterized the situation as a significant internal fallout at Netflix, alleging a “Stalinist thoroughness” in the removal of Markle and her brand from the platform. This development follows the official termination of As Ever’s partnership with Netflix on March 6, with insiders indicating that initial enthusiasm has dissipated.
Sources close to the situation have revealed that Sarandos was once captivated by Markle’s ability to generate interest, especially following the dramatic success of their 2022 documentary “Harry & Meghan.” However, sentiments have shifted, with unflattering comments allegedly made by Sarandos and Bajaria regarding the couple’s dynamics within the company.
Despite a previously promising association, Netflix has reportedly faced challenges in its collaboration, with claims that the Sussexes were occasionally difficult to work with. Insiders have suggested that internal sentiments have turned negative, with one stating simply, “We’re done.”
These tensions culminated when Meghan was accused of withdrawing from video calls for extended periods, a claim denied by her legal team, which stated that such absences were due to her parental responsibilities. The Sussexes’ lawyer, Michael J. Kump, condemned the characterizations as misrepresentative, defending Markle against allegations of dominating conversations or exhibiting unprofessional behavior.
In a recent public appearance at a charity event in Beverly Hills, Meghan showcased her resilience after navigating a turbulent week. Dressed in a stylish Ralph Lauren gown, she attended the gala with longtime friend Kelly Zajfen.
As speculation mounts regarding the future of the Sussexes’ entertainment endeavors, it remains to be seen how both parties will navigate the aftermath of their recent parting. Despite a promising partnership, the question persists: is the Hollywood dream the Sussexes envisioned receding from view?
Source: Original Source
