Salt Bae Net Worth:
His unique method of sprinkling salt bae net worth became a viral internet meme in 2017, propelling him to international fame. Beyond his internet persona, Gökçe has built a substantial business empire, primarily through his luxury steakhouse chain, Nusr-Et.
Early Life and Career
Determined to refine his culinary skills, he traveled to countries like Argentina and the United States between 2007 and 2010, working in various restaurants to gain experience.
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The Viral Moment: Salt Bae
This moment, dubbed “Salt Bae,” quickly became a global internet sensation, catapulting him into the limelight.
Nusr-Et: The Steakhouse Empire
Global Expansion
As of 2025, there are 28 Nusr-Et locations across seven countries, including the United States, United Kingdom, United Arab Emirates, Greece, and Turkey.
Menu and Pricing
Nusr-Et is renowned for its extravagant menu offerings, such as the 24-karat gold-wrapped tomahawk steak, priced at $1,160. While these high-ticket items garner media attention, the restaurants also serve a range of other premium meats and dishes. Despite the opulence, some locations have faced criticism for the high prices and mixed reviews.
Financial Performance
In 2022, Nusr-Et’s London branch reported a 44% increase in pre-tax profits, reaching £3.3 million, with sales soaring to £13.6 million. These fluctuations highlight the challenges luxury restaurants face amid economic uncertainties and changing consumer behaviors.
Other Ventures and Investments
Meat Production and Retail
He operates a direct-to-consumer meat business, offering premium cuts to customers seeking high-quality meats for home preparation. This expansion diversifies his revenue streams and capitalizes on the growing demand for gourmet food products.
Hospitality Industry
Gökçe has also invested in the hospitality industry, including the development of a luxury hotel. This move aligns with his brand’s image of exclusivity and luxury, providing customers with a comprehensive high-end dining and lodging experience.
Charitable Contributions
Despite his lavish lifestyle, Gökçe has demonstrated a commitment to philanthropy. He has invested in various charitable initiatives, including the construction of a school, library, guest house, mosque, and an English education center in his hometown of Erzurum. These contributions reflect his dedication to supporting his community and promoting education and cultural development.
Personal Life and Public Image
Gökçe’s public persona is characterized by his flamboyant style and charismatic presence. He frequently shares glimpses of his life and business ventures on social media, amassing a significant following. While his restaurants are popular among celebrities, they have also faced criticism for their high prices and inconsistent reviews. Despite the mixed feedback, Gökçe’s brand continues to thrive, driven by his unique blend of culinary expertise and social media savvy.
FAQs
What is Salt Bae’s real name?
Salt Bae’s real name is Nusret Gökçe.
How did Salt Bae become famous?
He gained fame in 2017 through a viral video showcasing his unique method of sprinkling salt, which became an internet meme.
Where are Nusr-Et restaurants located?
Nusr-Et has 28 locations across seven countries, including the United States, the United Kingdom, the United Arab Emirates, Greece, and Turkey.
What is the most expensive item at Nusr-Et?
The 24-karat gold-wrapped tomahawk steak, priced at $1,160, is one of the most expensive items on the menu.
Does Salt Bae engage in charitable activities?
Yes, he has invested in various charitable initiatives, including the construction of a school, library, guest house, mosque, and an English education center in his hometown.
