Meghan Markle Exits Partnership with Netflix to Focus on As Ever Brand
In a recent development within the entertainment industry, an insider has clarified the status of Meghan Markle’s relationship with Netflix following her launch of the lifestyle brand, As Ever, last year.
Markle, 44, reportedly decided to sever her ties with the streaming platform due to concerns that Netflix was restricting the growth of her brand. Sources indicate that Netflix was dissatisfied with As Ever’s performance, leading to a reevaluation of their partnership.
According to an insider speaking to the Daily Mail, “Netflix was not pleased with the brand’s reception. They noted that there was little engagement from audiences, leading to a lack of enthusiasm when they considered integrating As Ever into Netflix House.” The source further commented that As Ever did not align well with Netflix’s flagship titles such as Squid Game, Stranger Things, and Bridgerton, which had been anticipated to provide a strong promotional backdrop.
Contrary to expectations, sources close to the Duchess of Sussex mentioned that As Ever was primarily intended for sale on Markle’s own website, rather than through physical retail spaces like Netflix House.
Despite the parting, reports suggest that Markle maintains an amicable relationship with Netflix co-CEO Ted Sarandos. An insider remarked, “Meghan is still on friendly terms with the Netflix team and close personal friends with Ted Sarandos. She wanted to ensure that her departure did not create any friction but is pleased to gain complete control over her brand.”
This shift allows Markle to pursue a global expansion of As Ever, which she felt had been hampered by Netflix’s more conservative approach. Given her recent successes, this move comes at a strategic time for the entrepreneur.
Additionally, regarding Markle’s Netflix series, With Love, Meghan, sources confirmed that it will continue as a seasonal special on the streaming service.
As Markle embarks on this new chapter, her focus appears firmly set on taking As Ever to new heights.
Source: Original Source
